A Week Camping just for a SNEAKER?

          This trend beginning when Kanye West, the famous rapper, sign a contact and design his own design pair of sneaker. His first Yeezy debuted was with Nike, but with the conflicts between these two public figures **Drama Alert** so they are likely to rip the contracts apart and he finally end up with another huge sportswear company, Adidas, and that was the beginning of hierarchically throning Yeezy.

          With the help of social media storming into one of this topic interest, the number of sneaker lover and resell persons are gathering together in front of the Adidas store before the day of launching new colorways of the sneakers.

          This would not be a strange phenomenon if it has not extended into three days or a week just to lining up for pair of sneaker. The cause of this internet breakdown disaster is from the social media on the hype beaster, people who make any items to be such rare, who setting such this trend that having Yeezy in your procession means that you are owning the coolest piece in centuries. The report said that at the beginning of the launching, the camping was just one day before their chance to be one of the lucky customer. But in recent launching, people were camping a week or more just to win a pair of the sneaker.

          Many people are questioning what cause it so much traffic of streetwear people are waiting for this, and sometimes people in the line does not seem to be involved in fashion industry at all. One of the main reasons it has received tremendous attention is because of its value, not just it is cool or good design. It is when demand is rising beyond the supply and the quantity of the products is limited, so it is the opportunity for those who are in demand to sell the product to a group for people more of that demand.

          The original-store price is around $155 - $200, after only an hour of all-store sold out, the instant resell price on eBay will maximise increasingly to $3,000 for small size and $500 - $1000 is the average resell price. Thus, that is the main idea when the value of the product heightens up right after the purchase, and there are people who are focusing on the benefit of selling for seeking for occasional income as well.

          With the absolute power of social media and celebrity power, people will see it as “must-have” item so that they can call themselves as important. People in today's world are trying their best to get the attention from people around them and to establish such ego and status, to embellish themselves with some investments would worth what was paying.

          The social media will injecting the kind of thought that being cool in 2016 is to own this pair of shoes, streetwear is trending and lastly, who doesn't want to be cool? This answered all questions and it worked the same way as the Birkin in the past 5 years ago when the buyer should be in the "waiting list" at least 3 years for a hand bag, or even the Sex And The City's Carrie Bradshaw's Manolo Blahnik Mary Jane shoes which fashion people claimed these heels as a shoes myth. There are so much more to satisfy the thirst of human's desire.

For those who are denying of the phenomenon, and believe this all is such false information, well, it is your chance to prove it yourself at Carnival Store Thailand and Adidas Store at Siam Center on this 6th June 2016, we do not know yet what colorway it will launch, but I am sure that hundred of people will be awaiting.